Brands Jostle for CVA 2024 as Consumers Vote


The ongoing voting for brands on the Consumers Value Awards portals is gaining traction as consumers continue to express brand satisfaction with their votes.

Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in the 2024 edition of the award.

Consumers cast votes for brands to express satisfaction among various brands.

Presenting the one-month result, Akonte Ekine, CEO of BrandXchange, said the initiative is transparent and objective. It’s the consumer position on brands as nomination and voting drive the platform.

According to him, in the Telecommunications category (MNOs), MTN leads with 51.1 per cent of the votes recorded in the first month, Spectranet has 47.6 per cent of the votes in the Internet Service Provider segment, and MTN has 69.2 per cent votes for ISP under the MNOs.

In the ongoing 3rd edition voting, two new categories of sanitary pad and Ice Cream are experiencing consumers’ attention as Always Sanitary Pad leads the segment with 63.6 per cent, Just Delight Ice Cream at 36.2 per cent and Viva Detergent at 41.7 per cent.

Other leaders on the voting platform of Consumers Value Awards based on consumer preferences in the first month under home appliances (Television, Refrigerator, Air conditioner and washing machine) are Samsung 40 per cent, Haiier Termocool 40 per cent, Lontor 40 per cent and Haier Termocool 42.9 per cent respectively.

Trophy leads Alcohol Beverage with 50 per cent of the votes, and Pepsi takes 62.5 per cent of ⁠Carbonated Drinks. It is a tie among consumers on the cooking oil and regular Toot paste as Kings Oil and Power Oil achieved the same vote of 50 per cent, Colgate Toothpaste and Close Up Toothpaste also tied with 26.7 per cent votes each in the categories while Dabur Toothpaste leads in the herbal toothpaste category with 55.6 per cent.

Lafarge Cement leads with 62.5 per cent in the Cement, Dangote Sugar has 55 per cent of the votes in Sugar, Leadway Insurance has 57.1 per cent, Eva leads the Table water category with 38.5 per cent

Other leaders in various segments based on consumer votes on the Consumers Value awards platforms are Maltina 40 per cent, Dettol 37.5 per cent, Peak Milk 80 per cent, Golden Penny Spaghetti 80 per cent, Indomie Noodle 85.7 per cent, Checkers 90 per cent, GTB 66.7 per cent, OPay 62.5 per cent, Morning Fresh 62.5 per cent, and Gala Sausage Roll 94.4 per cent.

Also, knorr Cube 57.1 per cent, Lipton Tea Bag 83.3 per cent, Vaseline 71.4 per cent and Golden Morn lead their sectors, Milo and Bournvita tied with 50 per cent of the vote each as leaders alongside MTN and Cadbury tying with 40 per cent votes under Consumer-Friendly brands.

Vitafoam 44.4 per cent, Guinness Stout 83.3 per cent, Mobil Engine oil 100 per cent (International Engine Oil Brand), Oleum Oil 100 per cent (Made in Nigeria Brand), Hypo and Harpic 50 per cent, Fearless 33.3 per cent, Abidec 80 per cent, Reload Kids 60 per cent Reload Adult 66.6 per cent, and Bet 9ja 50 per cent.

The voting will close on 30th June 2024.