Nigeria experienced a remarkable surge in Spotify streams during October. The data unveils an impressive contribution of approximately 115 million streams distributed across over 250 songs.
This represents a substantial 7.9 per cent month-on-month growth, and when broken down, averages to a staggering 28.9 million streams per week and 3.8 million streams each day.
Though historical data for comparison is unavailable, these figures are certainly commendable, especially when considering the broader context of emerging markets.
Amidst the plethora of musical offerings, three tracks emerged as the reigning champions in popularity among Nigerian throughout October.
“Blood On The Dance Floor” by OdumoduBlvck, Bloody Civilian, and Wale seized the top position with an impressive 2,151,222 streams, narrowly surpassing Burna Boy’s “City Boys,” which secured the second spot with 2,109,128 streams. Asake’s “Lonely At The Top” secured the third position with 1,804,563 streams, making it a clear listener favourite.
The overarching takeaway from this surge in Spotify streams is the unwavering enthusiasm of Nigerians for their homegrown music.
This dedication was further exemplified as NATIVE Records claimed the top position within the coveted list of the Top 20 songs streamed by Nigerians on Spotify in October.
Boasting an impressive market share of 20.5 per cent, NATIVE Records showcased its dominance with four tracks amassing a total of 5,584,174 streams. This achievement was notably spurred by the release of OdumoduBlvck’s album, “Eziokwu.”