Mondelēz International (Nasdaq: MDLZ), one of the world’s leading snacking companies with iconic brands such as Cadbury, OREO, Bournvita, and Halls, has announced the appointment of Ayman Fahmy as Managing Director, West Africa. In this role, Ayman, whose appointment took effect from 15 May 2026, will spearhead the company’s business operations and accelerate market expansion across the West Africa region.
Ayman will also lead Cadbury Nigeria PLC, the company’s listed Nigerian entity, where Mondelēz International proudly manufactures beloved local flagship brands including Cadbury Bournvita, Cadbury 3 in 1 Hot Chocolate Drink, TomTom and Buttermint. Having served with distinction as interim Managing Director, Folake Ogundipe now resumes her role as Financial Director, continuing to support the strong management and performance of the Nigeria business.
Ayman is a seasoned FMCG leader with over 25 years of experience, including significant stints driving transformational growth across Africa. Most recently, he served as General Manager at Shan Foods, leading the Middle East, Levant and Africa business. Prior to this, he built an impressive career at Reckitt Benckiser as General Manager for GCC, Levant and Southern and Central Africa, where he grew the business multi-fold through Go-To-Market re-engineering, distributor expansion, and multi-year retailer partnerships.
Hisham Ezz El-Arab, President, Sub-Saharan Africa, Mondelēz International, said: “Ayman brings the operational depth and commercial rigour we need to strengthen our route-to-market capabilities and engage more consumers with our products across West Africa. His appointment will advance our growth ambitions and solidify our category and snacking leadership across the dynamic West African market.”
Earlier, at Procter & Gamble, Ayman rose to Commercial Vice President Nigeria, delivering strong double-digit growth, before leading a large-scale, all-categories business across the Arabian Peninsula and Pakistan. He has a strong track record of setting up operations, transforming distribution models, and scaling businesses across complex multi-market environments. With deep expertise in Go-To-Market transformation, capability building, and organisational culture, Ayman has driven step-change results across both food and non-food categories — from quadrupling direct distribution coverage in Egypt to building high-performing teams across Africa, the Middle East, and Asia.
Ayman holds a Bachelor of Science in Mechanical Engineering from the American University in Cairo and completed the International Baccalaureate at the United Nations International School, New York.
His appointment reflects Mondelēz International’s continued commitment to strengthening its presence and leadership in key markets across Sub-Saharan Africa.
The statement was issued by Frederick Mordi, the Company’s Head of Corporate Communications and Government Affairs.
