YouTube Shorts has surpassed 50 billion daily views, up from the 30 billion daily views the company had a year ago.
This was confirmed by Alphabet CEO Sundar Pichai last week during the company’s fourth-quarter earnings call.
Although Youtube Shorts delivered an impressive performance in the quarter, YouTube saw its second consecutive quarter of year-over-year revenue decline as it faces fierce competition from TikTok and advertisers pull back in spending over concerns about a looming recession.
However, the growing number of short video views now provides the potential for YouTube to boost its revenue. The company has been pushing to monetize its Shorts division to increase user growth.
On February 1, the company enabled YouTube creators to generate advertising revenue from short-form videos with the company. Creators will receive a 45 per cent split distributed based on their share of total Shorts views.
This is set to incentivize more creators to make original content for the platform and rival its biggest competitor TikTok.