Nigerian artists recorded a major milestone in 2025, generating over 30 billion streams on Spotify and raking in an estimated ₦60 billion in revenue, according to the platform’s latest Loud & Clear report.
The figures highlight the growing global appeal of Nigerian music as well as the expanding economic opportunities for artists within the industry.
The report shows that Nigerian artists generated 1.6 billion listening hours on Spotify in 2025, reflecting strong audience engagement both locally and internationally.
They were also discovered by new listeners more than 1.3 billion times, representing a 26 per cent increase compared to 2024, an indication of the genre’s continued global expansion.
In Nigeria, local artists dominated listening habits, accounting for over 80 per cent of tracks on Spotify’s Daily Top 50 chart, underscoring the strength and influence of homegrown talent.
Spotify also reported a 170 per cent year-on-year growth in local consumption of Nigerian music on its platform.
The data highlights significant growth across different segments of the industry.
- Streams of Nigerian female artists rose by 55 per cent year-on-year
- Streams of Nigerian independent (indie) artists increased by 75 per cent
Notably, about 58 per cent of all royalties earned by Nigerian artists on Spotify in 2025 went to independent artists or labels, reflecting the increasing influence of non-major players in the music ecosystem.
Nigerian music continued to gain traction worldwide, with artists featured in nearly 320 million user-generated playlists globally and over 12 million playlists within Nigeria.
In total, more than 60 million playlists featuring Nigerian artists were created on Spotify during the year.
Additionally, nearly 2,000 Nigerian artists were added to Spotify’s editorial playlists in 2025, further boosting visibility and discovery.
Commenting on the trend, Jocelyne Muhutu-Remy, Managing Director for Spotify in Africa, said Nigeria’s music industry continues to thrive on creativity and global cultural influence. “Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. Talent is not only reaching new audiences around the world but also building deeper connections at home,” she said.
The report also points to increasing diversity in Nigeria’s music tastes. Over the past five years, fast-growing genres on Spotify in Nigeria include pop urbaine, alternative pop, anime, emo, and drill, reflecting a dynamic and evolving listening culture.
Overall, the data underscores a rapidly expanding Nigerian music ecosystem, one that is deepening its local roots while continuing to command global attention and commercial success.
