Nestlé Nigeria has once again demonstrated its commitment to providing accessible
and affordable nutrition with the launch of Golden Morn 3in1, Nigeria’s first fully
ready-to-eat cereal. This product combines Nigeria’s favourite Maize and Soya cereal
with milk, requiring only the addition of water to serve a complete meal that can be
enjoyed at any time of the day.
Golden Morn, the cherished homegrown family cereal born in 1986, has since grown
into the most consumed cereal in Nigeria. Building on this rich heritage, Golden Morn
3in1 is the first ready-to-eat cereal in Nigeria, offering consumers unparalleled
convenience and cost savings in every pack.
Speaking at the launch event, Wassim Elhusseini, Managing Director and CEO of
Nestlé Nigeria emphasized the company’s consumer-focused approach to
innovation: “Golden Morn 3in1 represents a significant advancement in convenience
and affordability, making it easier than ever for families to enjoy a nutritious meal.
Developed over a two-year period through meticulous research and consumer
insights, this product delivers the right balance of nutrition and taste at a price that
works for Nigerian households.”
The product comes at a time when access to affordable, balanced diets remains a
challenge for millions of Nigerians. According to The State of Food Security
and Nutrition in the World 2024 Report titled Financing to End Hunger, Food Insecurity and Malnutrition in all its Forms, an estimated 172 million Nigerians
were unable to afford a healthy diet in 2022. This reality underscores the urgent
need for accessible and affordable nutrition.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria,
highlighted the product’s role in addressing this nutrition gap: “With no fewer than
172 million Nigerians unable to afford a healthy diet, we recognize the urgent need
for solutions that provide affordable, nutritious meals. Retailing at an affordable
N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a smart
combination of iron, and vitamins —to support immunity while also providing protein,
calcium, and fibre for digestive health.”
The Golden Morn 3in1 reduces the cost of having a nutritious Golden Morn meal by
up to 32 per cent. With everything needed to enjoy a nutritious meal already in one
affordable 45g pack; all that is required is to add water, and it is ready to eat.
As Nestlé continues to innovate and improve its offerings, the company remains
committed to using stakeholder feedback to guide product development. Golden
Morn 3in1 is a reflection of Nestlé’s ongoing efforts to create solutions that address
local nutritional deficiencies and promote overall well-being.
