Meta Platforms, Inc. reported strong second-quarter earnings for 2025, with revenue rising to $47.52 billion, a 22 per cent increase compared to the same period last year, driven by robust advertising performance and sustained user growth across its platforms.
According to the company, ad impressions across the Family of Apps rose by 11 per cent while the average price per ad increased by nine per cent compared to the same period in 2024. Meta’s daily active users across its family of platforms, including Facebook, Instagram, WhatsApp, and Messenger, reached 3.48 billion in June 2025, reflecting a six per cent year-over-year increase.
The company also saw profitability metrics. For instance, free cash flow stood at $8.55 billion, and operating cash flow reached $25.56 billion. Meta held $47.07 billion in cash, cash equivalents, and marketable securities as of June 30.
Meta continued its capital return program with $9.76 billion in share repurchases and $1.33 billion in dividend payments during the quarter. The company’s headcount grew seven per cent year-over-year to 75,945 employees, as it ramps up hiring in technical roles to support its AI and infrastructure expansion.
The tech giant is projecting Q3 2025 revenue in the range of $47.5 to $50.5 billion while signalling a potential slowdown in Q4 year-over-year growth due to tougher comparisons with the previous year.
However, Meta highlighted challenges ahead, including rising capital expenditures, which are now expected to reach $66 to $72 billion in 2025, up nearly $30 billion year-over-year. A large share of that growth will fund the infrastructure needed to support its artificial intelligence ambitions.
In Europe, Meta continues to navigate a complex regulatory environment. It warned that further restrictions from the European Commission on its less personalised ads offering could materially impact ad revenues in the region as early as this quarter.
