As Ramadan begins, MAGGI has unveiled a multi-layered national campaign anchored on culturally grounded storytelling, consumer value and community engagement.
At the heart of the campaign is Tales of Ramadan Season 2, a six-episode drama series that premiered at a star-studded event at EbonyLife Place, Victoria Island, Lagos. The evening featured elegant abaya-themed dressing and décor inspired by the warmth and serenity of the season, underscoring the cultural significance MAGGI attaches to Ramadan. The series has since launched nationwide across terrestrial TV, cable and major digital platforms.
Building on the strong reception of Season 1, the new season expands its creative ambition with richer narratives and enhanced cinematic quality. Directed by Orire Nwani and produced by Goodness Emmanuel, the series explores themes of faith, food, family, friendship, forgiveness and freedom, reflecting the lived realities of Ramadan in Nigerian homes.
While each episode tells a distinct and relatable story, they are united by a powerful message: Ramadan is a time for reflection, generosity and reconnecting with what truly matters.
The new season features a compelling ensemble cast whose performances bring authenticity and emotional depth to stories that mirror everyday Ramadan experiences across Nigerian households.
Speaking at the premiere, Funmilayo Osineye, Category Manager, Culinary, said:
“Ramadan is a season where food carries deeper meaning, symbolising generosity, reflection and togetherness. At MAGGI, our role goes beyond flavour. We are intentional about showing up in ways that respect the season and support families meaningfully. This campaign reflects that commitment.”
The series premiered on February 12, 2026, and is currently airing weekly across terrestrial television, cable platforms and major digital channels nationwide.
Beyond the screen, MAGGI is marking Ramadan with several consumer-focused engagements across the country. Shoppers will enjoy added value through special extra-cube offers in MAGGI STAR sachets during the season. In modern trade outlets, experiential activations will reward shoppers with premium gifts, while certified nutritionists provide complimentary guidance on maintaining balanced meals during fasting.
In the spirit of generosity that defines Ramadan, MAGGI is also partnering with mosques and tertiary institutions nationwide to host Iftar pop-up experiences, reaching over 100,000 consumers through shared meals and product sampling. The brand is further collaborating with selected influencers to support community give-back initiatives, extending the values of compassion and service beyond the table.
Through all these, MAGGI demonstrates a holistic understanding of Ramadan as a cultural moment rooted in faith, compassion and shared meals. With Tales of Ramadan Season 2, the brand reinforces its enduring place in Nigerian kitchens, strengthening emotional connection while driving meaningful in-season relevance.
