IDC Research Reveals 90% Of Enterprises To Utilise Technology To Address Partner Business

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As strategic partnerships continue to reshape business models around the world, International Data Corporation (IDC) predicts that by 2024, 90 per cent of enterprise organisations will be utilizing technology and vertical industry alliances to address customer and partner business requirements.
IDC believes that one of the most notable outcomes of the pandemic for the technology industry has been the realisation of improved results as a direct consequence of partnerships and collaboration, with the events of the last two years opening up even more opportunities for businesses to form multiple partnerships that fill gaps, drive innovation, and disrupt entire industries.
“By seeking out technology and managed services partners, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the rapidly changing needs and demands of customers in a more timely and cost-effective manner,” says Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Africa, and Turkey.
Adds: “Indeed, those organizations that maintain an ongoing dialogue with key channel partners are able to foster greater collaboration and identify opportunities more quickly. However, constraints around resources, budgets, and legacy are threatening partner hopes of true transformation. The channel recognizes that change is required, but partners require direction and execution tools if they are to create viable strategies and road maps for success.”
With this in mind, IDC is proud to announce the inaugural instalment of its IDC Alliance events for the Middle East and Africa‘s ICT partner ecosystem. Taking place at the UAE’s InterContinental Fujairah Resort on November 8-10, 2022, and at South Africa’s Sun City Resort on November 16, 2022, these unique events will showcase the very latest in channel and alliance trends, providing an unrivalled platform for ICT vendors and partners to enhance their relationships, explore emerging opportunities, and develop new leads.
As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, IDC Alliance will address the theme of ‘BUILD’, with a series of presentations designed to unlock solutions to the most common challenges that the region’s ICT partner ecosystem is facing. To this end, the events will lay out the building blocks for attainable future growth, outlining how partners can:
BUILD a sustainable base of new customers
BUILD a viable marketing strategy
BUILD long-lasting unique IP
BUILD stronger internal practices
BUILD a deeper support ecosystem
IDC’s European research director for channels and alliances, Stuart Wilson, will open proceedings with the event’s keynote address, ‘Strategic Alliances: Market Activity and Trends Update’. “At a time when organizations from all industries are looking to technology to navigate a changing world, vendors and their ecosystems are adapting to support a tsunami of new customer requirements,” says Wilson. “Join me at our IDC Alliance events for the Middle East and Africa as I explore the latest strategic alliances and market activities and provide predictions about the forces that will shape IT channels and alliances for the next 12 months and beyond.”
The events will feature a dynamic agenda of informative presentations, networking opportunities, and fun activities hosted by senior IDC analysts and executives for a handpicked audience that will include some of the region’s biggest names in technology and business. A series of interactive panel discussions will provide strategic guidance for the region’s ICT partner ecosystem, with exclusive insights from the IDC Alliance Advisory Council, whose members include:
Gaby Matar, Executive Vice President, Solutions and Services, MDS Systems Integration Group
Sumanta Roy, Vice President and Regional Head, Middle East, Africa, and Mediterranean, Tata Consultancy Services
Rajiv Srivastava, Managing Director, Redington Group
Tejas Patel, Managing Director, Strategy and Consulting, Accenture