The 2025 Consumers Value Awards (CVA) wrapped up in Lagos on Wednesday, with a clear message from stakeholders: Nigeria needs stronger, bigger platforms that amplify consumer voices and promote market accountability.
This year’s edition, backed by over 15,000 verified votes, honoured leading brands with a Special Badge of Honour presented by organisers, BrandXchange.
In his welcome address, Akonte Ekine, CEO of BrandXchange and convener of the CVA, stated that the Consumers Value Awards remain Nigeria’s only recognition platform where consumer voices are not only heard but also shape the celebration of brand excellence. He congratulated all the winners and participants, noting that they are the true champions of consumer trust in Nigeria.
The Consumer Advocacy enthusiast then went ahead and announced that the organisation is now shifting its energy toward a landmark event, the 2026 Consumer Conference, and called for broad collaboration, sponsorship, and industry support.
According to Ekine, “the 2026 Conference will focus on: expanding consumer education, deepening digital transparency, strengthening industry benchmarking, building sustainable partnerships, creating direct engagement opportunities between brands and consumers”.
He explained that the conference is designed to become Nigeria’s premier annual gathering for consumer protection, transparency, and brand accountability.
Mrs. Freda Bruce-Bennett, Director, Consumer Affairs Bureau, Nigerian Communications Commission (NCC), praised the CVA as “a credible platform for consumer voices.” She linked the Commission’s recent initiatives, such as the National Coverage Map, network performance benchmarks, and improved service-disruption notifications, to the broader goal of empowering Nigerian consumers with accurate, timely information.
Officials from the National Orientation Agency (NOA) and the Advertising Regulatory Council of Nigeria (ARCON) also commended BrandXchange and encouraged brands to support future editions.
Ekine stressed that the continued success of the CVA and the transition to a full-scale consumer conference will require strong financial and strategic backing. “Sponsorship is not just support, it is an investment in trust, transparency, and national consumer growth,” he said.
The 2025 edition once again demonstrated the strength of the platform, celebrating consumer-endorsed leaders across telecommunications, banking, food, home appliances, healthcare, technology, and transport.
But Ekine added that the biggest achievement is the platform’s rising credibility: “Reputation is earned. Truth and consistency will always satisfy the consumer. With the right partnerships, we will take the CVA and the 2026 Consumer Conference to new heights.”
The 2026 Consumer Conference is expected to become a major annual milestone for Nigeria’s consumer landscape, bringing together regulators, brands, policymakers, researchers, and everyday citizens on one unified platform for consumer-focused growth.
