Thirty days after the commencement of voting on the 2023 Consumers Value Awards voting portal for the best value for Money brand in fifty-two different categories, Dangote Cement leads the cement category with 50 per cent, while Dangote Sugar leads with 74 per cent, Reload Multivitamin leads the multivitamin category with 45 per cent and Mouka Form lead mattress category with 72 per cent.
Akonte Ekine, Chief Executive Officer/ Analyst of BrandXchange, said this year’s edition of the Consumers Value Awards is already in top gear with the number of respondents to the voting platform as well as positive comments from regulators such as the Nigeria Communications Commission and the Federal Competition and Consumer Protection Agency.
He further stated that two months of voting is on as the voting portal will close on 31st July 2023 for more consumers to validate their experiences with a vote for brands of value which signify’ s the quality of brand acceptance in the marketplace.
Over three hundred brands are listed for voting in fifty-two categories on the voting portals, and the last month of voting has shown the positions of brand performance.
Within the Vegetable oil category, Power Oil is leading with 75 per cent, while in Energy Dinks, Custard and Cereal categories, Lucozade Boost 55 per cent, Checkers 98 per cent, and Kellogg’s Cornflakes 49 per cent are leading.
The award is an initiative of BranXchange as one of its contributions to raising awareness for consumer satisfaction in the marketplace. The award will hold on 7th September 2023 at the Radisson Blu Hotel on Isaac John Ikeja.
Other categories leaders based on the one month of voting on the Consumers Value Awards portal are Guinness Stout 28 per cent, Cocacola 51 per cent, MTN 64 per cent, Milo 74 per cent, GTCO 32 per cent, LG 65 per cent, Chicken Republic 42 per cent, Eva 28 per cent, Spicy Biscuits 43 per cent, DHL 81 per cent, Jumia 93 per cent, Bovas 45 per cent, 5Alive 26 per cent, Lagoon Hospital 73 per cent, Leadway 61 per cent, Read a Dream 32 per cent ViVA 39 per cent and Dano 56 per cent.
Also, Mobil Super 81 per cent, Spectranet 33 per cent, Knorr 61 per cent, Lush 70 per cent, Malta Guinness 43 per cent, Dulux 68 per cent, Apple 29 per cent, Kuda 23 per cent, Toyota 65 per cent, Mr.Chef 80 per cent, Indomie 88 per cent, Gala 64 per cent and Stanbic IBTC 38 per cent.
More consumers are to vote on the website for another two months, and we have written to all listed brands notifying them of the platform, nomination and the need for them to vote too.
Damilola Jimoh
Event and Planning Director
