Harnessing the Power of Media: Addressing Climate Change Implications for Food...
Elvis Eromosele
Introduction
The power of the media is undeniable when it comes to shaping public perception, influencing attitudes, and driving societal change. As a key...
Navigating the Digital Frontier: MediaConsortium Conference 2023 Explores the Consumer Journey
Elvis Eromosele
The consumer is the nucleus of all production and marketing activities. It is therefore important for brands to observe the consumer closely and...
N120 Billion USSD Controversy: Time for High-Level Intervention
Elvis Eromosele
One of my earliest memories of a money fight was one between an alajo (thrift collector) and a borrower. The debtor was screaming...
7 Ways To Leverage Public Relations for Sustainable Economic Growth in...
By Elvis Eromosele
In today's interconnected and competitive global landscape, effective Public Relations (PR) has emerged as a powerful tool in shaping the perception of...
Women in Public Relations: Thoughts for International Women’s Day 2023
By Elvis Eromosele
Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops....
Floating The Naira – Implications and Remedies
By Elvis Eromosele
Nigeria, one of Africa's largest economies, has a longstanding history of grappling with currency stability and foreign exchange challenges. Over the year,...
Steps to Achieve ‘The Decade of Gas’
By Elvis Eromosele
Nigeria is a study in contradiction. It has the largest proven gas reserve in Africa yet faces a significant challenge in providing...
Celebrating the Resilience of Nigerian Women on International Women’s Day
Elvis Eromosele
Nigeria is grappling with skyrocketing inflation. Prices have now reached unprecedented levels, with essential goods, particularly food, almost doubling in the past year.
Amidst...
Japa Syndrome: Unleashing Nigeria’s Hidden Assets Abroad
By Elvis Eromosele
It has been five years since Aunty Mary relocated to Canada with her immediate family. The extended family here were hoping she...
Tackling Plastic Pollution: A Collective Responsibility for a Sustainable Future
By Elvis Eromosele
The world is in a struggle with plastic. It can't seem to do without it and definitely can't live with it. It...