In celebration of International Women’s Day, BetKing, Nigeria’s leading sports betting platform, is making a bold statement by temporarily rebranding as BetQueen for the day to honor and celebrate the achievements of women. This initiative is part of the company’s ‘Beat the Odds’ campaign, which aims to highlight and celebrate women who are breaking barriers in male-dominated industries.
With women often facing significant challenges in climbing the leadership ladder, BetKing, the best betting site is using this platform to amplify the stories of those who have defied the odds. A key highlight of the campaign is “BetQueens” documentary, featuring inspiring women who have excelled in unconventional spaces. Among them are Wanni and Handi, twin sisters making waves as DJs, and Nengi Akinola, BetKing’s Head of Marketing, who has forged a path in the sports betting industry.
Speaking on the initiative, Nengi Akinola, Head of Marketing at BetKing, stated: “At BetKing, we believe in breaking barriers and creating opportunities for everyone, regardless of gender. The ‘Beat the Odds’ campaign is proof to the incredible women who continue to challenge norms and redefine success. By spotlighting their stories, we hope to inspire the next generation of women to chase their dreams fearlessly.”
As part of the campaign, BetKing is illustrating the odds women face in male-dominated fields through a unique comparison with football match odds. This thought-provoking odds calculator highlights gender disparities and encourages action toward equity. More importantly, this comparison serves as a call to action—urging society to accelerate efforts in breaking down these barriers and creating a more inclusive future where women have equal opportunities to thrive.
BetKing has a long-standing commitment to empowering women beyond International Women’s Day. Over the years, the company has supported and uplifted women in different capacities, from leadership roles within the organisation to initiatives aimed at bridging gender gaps in sports and business. This dedication is evident in the company’s ongoing Corporate Social Responsibility (CSR) efforts, which continue to make a meaningful impact in the lives of women across Nigeria.
One such inspiring story is that of Goodness Nwachukwu, the Nigerian born para-athlete, whose journey BetKing has supported through training sponsorship, rent assistance, and feeding allowance. BetKing’s commitment to her success has not only helped her excel in her sporting career but has also contributed to her personal growth and stability. Goodness’ story is a reflection of the brand’s dedication to giving women the resources they need to thrive, regardless of the obstacles they face.
BetKing remains committed to championing inclusivity and creating opportunities that empower women to thrive.
