OpenAI is preparing the most significant redesign of ChatGPT since the chatbot debuted in 2022, as the artificial intelligence company seeks to transform the platform into a multifunctional “superapp” ahead of a planned initial public offering (IPO).
According to a report by the Financial Times, the overhaul will integrate coding tools, AI agents, and third-party applications into a single ecosystem, marking a major shift from ChatGPT’s origins as a conversational chatbot to a platform capable of performing a broad range of personal and professional tasks.
The redesign, expected to begin rolling out in the coming weeks, comes as OpenAI seeks to boost profitability and strengthen its position in the increasingly competitive AI market. The company is also facing mounting pressure to attract more enterprise customers and compete more aggressively with rivals such as Anthropic.
Speaking on the company’s vision, Thibault Sottiaux, OpenAI’s Head of Core Product and Platform, said the goal is to create a personal AI assistant capable of supporting users across every aspect of their lives.
“We’re building toward a future where you have your own personal agent that can help you across everything in your life, whether personally or at work,” Sottiaux said, adding that users will be able to access the platform seamlessly across mobile devices, desktops, the web, and even in-car experiences.
Alex Embiricos, OpenAI’s Head of Enterprise Product, suggested the company’s long-term ambition extends beyond individual applications.
“When we have AGI, there probably won’t be a large number of distinct brands. There will likely be a single entity that can do whatever I need,” he said.
At the heart of the transformation is Codex, OpenAI’s software development platform, which has emerged as one of the company’s fastest-growing products. Since the launch of its desktop application earlier this year, Codex’s weekly active users have reportedly increased sixfold to more than five million.
Unlike ChatGPT, where most users remain on the free tier, a significant proportion of Codex users are paying customers, making the product an increasingly important revenue driver.
The revamped ChatGPT interface will also feature deeper integrations with partner services, including design platform Canva and travel booking platform Booking.com, while expanding capabilities in coding, image generation, and task automation.
OpenAI currently serves about two million business customers, who account for approximately 40 per cent of its revenue. The company expects that figure to rise to 50 per cent by the end of the year as enterprise adoption accelerates.
The company is also betting on advances in AI reasoning and personalization to reduce the need for manual prompts. Over time, ChatGPT is expected to become more proactive, automatically understanding users’ intentions and delivering relevant assistance without requiring detailed instructions.
The strategic shift mirrors broader industry trends as AI companies race to develop intelligent digital assistants capable of handling increasingly complex tasks. It also brings OpenAI closer to the enterprise-focused model that has helped Anthropic achieve rapid growth.
The planned overhaul follows OpenAI’s recent move to diversify its revenue streams through the introduction of advertising. Earlier this year, the company announced plans to begin testing ads for users on its free and lower-cost subscription tiers, while maintaining an ad-free experience for Pro, Business, and Enterprise subscribers.
With the redesign, OpenAI is positioning ChatGPT not merely as a chatbot, but as a central digital platform designed to manage work, creativity, productivity, and everyday life from a single interface.
