Juice brand 5alive has refreshed its product portfolio with the launch of two new flavours, Mango and Cocopine, as part of efforts to deepen engagement with Nigeria’s most expressive generation.
The new variants reflect the brand’s commitment to evolving with consumer tastes while staying true to its identity of delivering vibrant, flavour-packed refreshment.
For over a decade, 5alive has been known for bold juice experiences, and the latest additions invite consumers to explore adventurous tastes that match different moods and moments. While Mango offers a refreshing burst, Cocopine delivers an exotic tropical blend.
The innovations are anchored on 5alive’s brand message, “Loud It,” which encourages Nigerians to embrace individuality, celebrate life freely and express themselves without filters.
Commenting on the launch, Yusuf Murtala, Senior Director, Frontline Marketing, Nigeria at Coca-Cola, said the new flavours underscore the company’s focus on innovation and consumer relevance.
“These new flavours demonstrate our commitment to meeting evolving tastes while reinforcing 5alive as a vibrant brand that inspires authentic expression,” he said.
Also speaking, Temitayo Ogunleye, Manager, Frontline Marketing, Nigeria at Coca-Cola, said the products reflect the energy and lifestyles of Nigerian consumers.
The 5alive Mango variant will be available in Lagos, while 5alive Cocopine will be sold in Port Harcourt.
